Richel Digital | E-commerce Agency

remote, currently in Amsterdam

What can I do for you

Quick‑Win Website Scan

I'll evaluate your existing webshop and deliver a concise list of high‑impact, easy‑to‑implement improvements. These actionable recommendations are designed for seamless adoption by your current content or development team, helping you boost performance and results fast.

E‑Commerce Roadmap Planning

I work with you to chart a sustainable, long‑term growth strategy that dovetails with your company’s broader objectives. By collaborating with both e‑commerce and non‑e‑commerce teams, I gain insight into each department’s targets and challenges. This holistic view lets me craft a unified roadmap that supports every stakeholder while unlocking the full growth potential of your online business.

Product ownership/project management

I collaborate with you as a dedicated project manager and product owner, steering initiatives from concept through delivery while aligning every decision with your broader business goals. By immersing myself in cross‑functional teams—design, engineering, marketing, and beyond—I translate stakeholder needs into clear, prioritized roadmaps and actionable sprint plans. I keep the momentum moving, resolve blockers, and ensure that each release adds measurable value.

Full‑Service E‑Commerce Management

I partner with you for a long‑term engagement, handling daily e‑commerce operations while simultaneously shaping a strategic roadmap for sustained growth. Because this role demands meticulous coordination of multiple priorities, I commit to serving only one client in this capacity at a time.

Curious to know more?
Or would you like to talk about a custom project?

Lets get in touch!

So who am I?

Finding the perfect fit for your team isn’t just about matching a résumé to a job description—it’s also about finding someone whose personality clicks with your culture. Below is a snapshot of who I am, both professionally and personally, so you can quickly gauge whether we’d be a good match.

A Little About My Personality

I’ve taken several personality assessments that help illustrate how I work and interact with others. Feel free to pick the parts that resonate most with you—no single framework tells the whole story.

Myers‑Briggs

ENTP – the “Visionary” who thrives on brainstorming, problem‑solving, and turning ideas into reality.

Astrology

Sun in Pisces, Moon in Aquarius, Cancer Rising – intuitive, innovative, and empathetic, with a strong drive to nurture relationships.

Jungian Archetypes

Explorer • Sage • Outlaw • Jester – curious, wise, willing to challenge norms, and able to keep things light when needed.

Human Design

2/4 Emotional Manifestor – naturally draws opportunities and builds networks, while staying attuned to emotional cues.

Core Values

Integrity: I always aim to do the right thing, even when it’s not the easiest path.
Community‑First: Building a sense of belonging is central to my work; I love fostering collaborative environments.
Support for Owner‑Run Businesses: I’m passionate about helping small, founder‑led companies grow sustainably.

What I enjoy in my free time.

A good sense of humor keeps creativity flowing. I watch and listen to a lot of comedy and loved The Mighty Boosh, South Park, and Rick & Morty—shows that blend wit, absurdity, and clever social commentary. Aside from that I enjoy good food and biking (on a Dutch bike).

If you’d like to dive deeper into my professional background, skill set, and past achievements, feel free to explore the rest of my portfolio. I look forward to seeing how we can create something great together!

Lets get in touch

What I Can’t Do for You

I’m happy to help wherever my strengths lie, but there are a few specialties that fall outside my own skill set. Knowing these limits up front helps us focus on the areas where I can truly add value.

Web Design

I have solid ideas about user‑experience and interaction, yet I’m not a visual designer. I can review layouts for usability, suggest improvements, and recommend talented designers, but the creative design work is best handled by a specialist.

Online‑Marketing Optimization

Paid‑social and search‑engine advertising change fast and demand continual learning. I can analyze performance data, outline new campaign concepts, and advise on strategy, but the day‑to‑day tweaking and optimization of ad accounts isn’t something I provide.

Software Development

I don’t write code, and building custom applications isn’t a direction I’m pursuing. If development is required, I’ll gladly connect you with reliable developers who can turn those ideas into reality.